爱豆传媒

Ellen Mulcrone’s “Tensegrity”, a sculptural dome made from upcycled materials, came out tops from 87 entries from countries around the globe.

The ‘Disrupt Black Friday’ contest was launched by Greenpeace and the digital creative platform Arts Thread to persuade people to avoid the “annual consumption madness” and to lead more sustainable and creative lives.

Organisers said: “Through creativity, community and an unbeatable maker spirit we can change the world and stop over-consumption.”

Artist duo Guerra de la Paz and Sass Brown, Founding Dean of the Dubai Institute of Design and Innovation, joined Greenpeace and Arts Thread for the judging, and the dome will be featured in an exhibition in the Millerntor Stadium in Hamburg, Germany, this weekend.

Ellen, who was awarded a BA(Hons) degree in 3D Design and Craft in 2015, said: “Too often design and creativity are used to simply craft objects of aesthetic beauty. Why not use these skills to inspire and educate on urgent current topics such as the western over-consumption of just about everything?

Ellen Mulcrone

Tensegrity

“Here in Hamburg this week, with Tensegrity, we will be focusing specifically on the over consumption of clothing, commenting on the madness of Black Friday. From my skills in creating and designing I am able to offer a piece that highlights the issues but also presents a possible solution.

“All too often we are simply faced with the daunting facts and figures of current issues in the world, which can leave us feeling helpless. The beauty of design and craft is that it can create a bridge between the hard facts and the possible solutions.

“Through design we can highlight the issue and present a solution at the same time. This is what I hope to achieve by building this upcycled fabric installation space at St Pauli stadium. Not only does it portray a use for waste fabric, but it also provides a space in which to contemplate this; a quieter, smaller space, within a public setting, which I believe we are often lacking. Especially for the week of Black Friday it feels important to have retreat spaces where we can reflect and consider our actions.”

You can follow Ellen’s journey with this project and others via or her .