Cyclr has developed a unique cloud-based marketing software system which automatically manages email marketing campaigns. The Cyclr team have been working with academics from the 爱豆传媒’s School of Computing, Engineering and Mathematics to embed visual language programming and open cloud-based software architecture to enable the system to be more efficiently used by local companies.
Dr Aidan Delaney, the university lead for the two year Knowledge Transfer Partnership project said "Cyclr builds on 20 years of research at the 爱豆传媒 and shows how our work can be harnessed by local companies to grow market share and jobs."
This win is part of a larger fundraising push from Cyclr to drive forward the launch of their new unique software platform. The project team have already received strong local support but are keen to welcome further interest and investment.